HiphopRnbSoul.com

C’mon buddy! Now you and I both know that the south and booty bouncing bass beats go together like cough syrup and private select strawberry soda. Just ask Bubba Sparxxx about his third album – The Charm.

As one of the two, little less few, white rappers to hail from the dirty south, Bubba Sparxxx has burrowed a niche for himself through his laid back approach and his conversational flow. His near veteran like savvy shines brightest on the melodic “Claremont Lounge” as he calmly wets the appetite of game hungry listeners with tidbits of women and drugs.

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Hate the game not the player. Paper thin tracks like the hackneyed “Ain’t Life Grand” and the sappy whining of “Run Away” will leave you gritting your teeth and shaking your head in disappointment. Bubba Sparxxx is a more than capable emcee; however, his artistic direction is in dire need of some inspiration.

The Charm is designed for the clubs and the car systems as is evident on “Ms. New Booty” and “Heat It Up.” Understand whether by choice or necessity, Bubba Sparxxx has polished himself as a commercial rapper. Despite what might sound like radio candy, Bubba Sparxxx manages to reflect upon sensitive issues such as race in hip-hop on “Represent” while uplifting his listeners with tales of perseverance on “The Otherside” featuring Petey Pablo and Sleepy Brown.

Take it from the Buffalo Bills, the third time does not necessarily mean guaranteed success. Not to say that this album is without its moments, but The Charm falls short of expectations. Bubba Sparxxx is definitely one of the more colorful characters to erupt from the dirty south and his product doesn’t quite fully reflect that.

Download:  “Claremont Lounge” “Represent” “Heat It Up”

  To purchase CDs, click on the cover art or title link. To legally download, click on the iTunes logo. If you do not have iTunes, you can download it here by clicking the "download iTunes" logo above.